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Why are our prices are so low? Customers wonder how we can sell brand new products and OEM Honda, Kawasaki, Suzuki, Can-am parts at much less than other powersport stores and yet still be in business. First of all, we run a tight ship. Every marketing dollar is carefully spent to ensure it pays itself off. We have a very efficient and streamlined inventory process. At Ashland Cycle Center there are no frills, and we don't waste money on unnecessary things like toll-free telephone numbers, that end up being abused. Secondly, we work off of volume. There are no tricks in what we do, just good, old-fashioned, reliable business principles. We run a large retail store in Ashland Ky. that has been in business for over 12 years operating under these principles. The money we save on running a business without un-needed luxuries and working off of volume; we have put into hiring quality employees and passing on savings for our customers