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Why are our prices are so low? Customers wonder how we can sell brand new products and OEM Honda, Kawasaki, and Suzuki parts at much less than other powersport stores and yet still be in business. First of all, we run a tight ship. Every marketing dollar is carefully spent to ensure it pays itself off. We have a very efficient and streamlined inventory process. At Ashland Cycle Center there are no frills, and we don't waste money on unnecessary things like toll-free telephone numbers, that end up being abused. Secondly, we work off of volume. There are no tricks in what we do, just good, old-fashioned, reliable business principles. We run a large retail store in Ashland Ky. that has been in business for over 12 years operating under these principles. The money we save on running a business without un-needed luxuries and working off of volume; we have put into hiring quality employees and passing on savings for our customers